Our Story

Welcome to the family

Three siblings who love healthy food. MadeGood® was started to share a family’s love for good snacks, but it was also started to do some good in the world.

Good is our passion.

Because snacking is for everyone, we bake MadeGood® in a dedicated nut-free facility. All our snacks are free from the most common allergens, they’re organic and they contain vegetable extracts. The oats we use come from an industry-leading producer of pure, uncontaminated, organic, certified gluten-free oats through its Purity Protocol. What all this means is that our snacks are allergy-friendly and really delicious.

Good is for everyone.

Right from the beginning, inclusivity was key. Creating a company that welcomes newcomers, promotes women, offers safety and opportunity to under-represented groups is in our DNA. Everyone is welcome, and everyone thrives.

Good is a happy planet.

At MadeGood®, we support organic farmers because we care about ingredients that are healthy to eat and gentle on the earth. We’re committed to baking better snacks right down to our carbon footprint. We are a B Corp and certified by Zero Waste. We’re always innovating and asking ourselves, How we can do better.